There are a lot of artificial intelligence (AI) who are changing our WORLD. One of the ways that is to make email marketing smarter and more Efficient.
When it comes to new technologies in marketing via email, everyone’s attention is caught by intelligence (AI). Negotiations on marketing teams were replaced by robots in the near future which caused people to feel the mixture of eagerness and excitement.
Most email marketers can only guess Who’s potential implications for their Work. Few experts know exactly where they can apply who in their marketing activity via Email.
At the same time, the Platform Automation marketing complements the features of anyone to meet the trend demand for data driven email campaigns and segments Added. enthusiasts, who are the first to perform AI function, have been proud of the results they receive.
In a simple way, today who helps answer the eternal questions about who will send anything and When. In order to predict the right time and content are more likely to convert a personal recipient, whoever comes the maximum metrics available and do this after a few seconds.
therefore, Whoever’s Greatest Benefit for email marketing is the ability to handle large amounts of data, creating useful insights and making predictions.
How does this resonate with the correct challenges that businesses have? Consider the two atypical challenges that have been resolved with Who’s Assistance.
Challenger 1: Identify the potential VIP
Imagine that you know beforehand who your new client is a potential VIP. You will encourage the loyalty of this group from the beginning, right?
It’s all about optimizing your business workflow and contact information with new Clients. You can give them the experience they will enjoy and ensure they stay with your company and become loyal.
The good news is that the machine mathematical algorithm identifies the prospect of VIP among those new to already exist. Who analyzed the human behavior pattern within a week following their first order and made predictions with 99% Accuracy.
By identifying the potential VIP at the early stages, you can start the customer retention program targeted to Them. It can be a good way to maximize the number of customers in the VIP segment and increase their long term Value.
The team behind a mobile application has introduced this AI Solution. Because they have achieved an increase of 35% quarterly in number of VIP Customers. And a 17% increase in quarterly Income.
Challenger 2: Frequency Email Optimizer
What happens if someone can show you the registrants are more likely to want to receive the promotional email you are about to send? You will choose not to send emails to the rest of the list, to avoid disturbing the unopened messages, right?
Being able to manage the number and frequency of emails you send to everyone on your list allows you to reduce your email marketing costs. From customer perspective, This means more relevant communication and better customer Experience.
Who solutions to manage email frequencies are already available in the Market. They analyze subscribers under a series of parameters, such as the Customer’s life expectancy, the number of emails received in a specific campaign, the type of emails they usually open, the time since the last most recent Open.
The thing to say is to propose how often an email does not add any complexity to the marketing professionals via email daily. The process remains the Same. You select a list for your e-mail campaign and press Send. next, who filters out the list of people who are not able to interact with the CAMPAIGN. The emails are only sent to people who have the ability to open Them.
For example, an online retailer sent to 65 million emails each month decided to figure out how much they would save with the help of the solution to propose frequency-based E-mail. As a result of the experiment, the company has fallen 40% of the marketing spending via email by decreasing half the number of sent Emails. On top of that, the company received an email clickthrough rate that was increased by about 63% due to the relevance of the message Increased.
Make who is a challenge in itself
Resources and times are required to obtain who is introduced in the email marketing process. Everyone has doubts about whether it is worthy of no effort.
anyway, to decide whether it is time for you to exploit the machine technology, you will get clear understanding of what you can expect reasonably from the marketing solutions on Anyone. To take a closer look at this issue, consider some of the success stories and typical studies that show the experience of Others. For example, you can start with typical studies published by Esputnik.
Sooner or later, marketing via email by whoever provides will become popular. The technology of the machine promises to end the era of mass email campaigns. Who gives marketers hope that the email communications will automatically soon feel personal and relevant more than ever.